I’m a copywriter. And a theatre director.
And if there’s one thing I’ve learned from making plays all over the world it’s this: in storytelling, there is nothing more powerful than truth. Speaking with confidence and authenticity. Letting people in.
Because when strangers give us a piece of themselves it’s memorable. It makes us care.
On the stage this takes remarkable bravery. But when you get it right the air crackles like an overcharged pylon.
In your copy it takes clarity and emotion to convey ideas that resonate and inspire.
Just like in the theatre, a good story lets us escape the now. Makes us stop.
A great story takes us somewhere completely new.
And if your copy can do that, well. Some hearts might pump a little faster.
Did you know that 95% of decision-making happens in the emotional brain?
I know how to win your audience. How to speak with clarity, urgency and truth to inspire laughter, tears, and even the odd toddler snort.
(I can also make them run for the hills but I figure you’re not after that.)
I’ve worked as a copy-editor, features writer and in-house culture marketer. I’ve written plays, adaptations, and more than one dissertation. Now based in London, I’ve trained with The Creative Copywriter Academy. A world-famous copy agency who work with the likes of Adidas and TikTok.
Work with me, and I’ll move them to action with the power of language. With the kind of lateral creative thinking that comes from working on plays, films, blogposts, installations, articles, websites, adaptations, interviews… and your brand.
I can make the complex clear and thrilling. We’ll find your audience and give them something worth remembering.
So you won’t just be better than your competitors.
You’ll be different.
How does that sound?
Charlie Kenber
Freelance Creative Copywriter