The Client:
Patrick Sale
The Project:
Full copy for Patrick's new website offering English tutoring, driving prospects towards his free consultation.
The Audience:
Patrick lives in Lisbon, Portugal, so it was important that the copy was accessible for those with a lower proficiency in English. He teaches a spectrum of professionals using English at work, who are hamstrung by feelings of guilt and embarrassment.
I used powerful storytelling to empathise with this audience and to develop their understanding of the solution Patrick provides.
Tone of voice:
Fresh and energetic, considerate and thoughtful.