The Client:
The Creative Copywriter
The Project:
A competition-winning entry during my training, I was tasked with writing a high-impact post on 'Why you should never skip a stage of brand development'.
The Audience:
TCC are industry thought-leaders in the worlds of copywriting, brand and content strategy. The aim was to create valuable content for an audience of marketeers and aspiring copywriters.
Tone of voice:
To match The Creative Copywriter's established TOV.